In the past, the best way to get the attention of potential property buyers was by placing pictures of the property in the windows of brick and mortar estate agents. Whilst this traditional method is still popular, a large number of buyers also look for new homes via the internet. Therefore property photographers should bear this in mind when taking images of the buildings being sold. There are several things worth considering when doing this.
When taking pictures for printing purposes the resolution will not be an issue. The photographer is able to make the image as clear and crisp as possible. However, when uploading these pictures to property websites there will not be as much freedom in terms of resolution. This is because many sites limit the image size and therefore the quality.
The pictures of different properties on a site need to have the same aspect ratio. If the photographer has snapped an image that does not conform to this size it will need to be cropped. Many photographers already recognise the fact that cropping may occur and take pictures with this fact in mind. For instance, they may have empty space bordering the image which can be cropped out later.
As well as sizes and aspect ratios, the digital format of the image will also need to be considered. The majority of digital cameras allow users to save their pictures in a commonly used, web-friendly format. These can include JPEG, PDF and RAW.
Using Editing Software
One of the key benefits of digital photography is the ability to tweak the images with editing software. These tools allow pictures of properties to look as good as possible. It may involve adjusting the lighting, focus and contrast. In some cases, undesirable elements in the image can even be airbrushed out.