During collaborations with designers and developers, it is important to give potential buyers a sense of the unique character of the property being sold. Every building has its own appealing elements. It is the job of photographers and other visual designers to enhance these elements as much as possible. There are several things to consider when establishing the character of a Melbourne based property.
Colour schemes can make a huge difference in creating a clear tone. For instance, warmer tones can be created with oranges and reds, whereas colder ones are made with blues and greys. Most sellers choose neutral colours so that the interiors appeal to as wide a variety of buyers of possible. Whites and creams are ideal for achieving this. It is worth reading up on the colour wheel as it will be a useful tool. The seller should also consider the colours of the walls, ceiling, floors and decor as a whole.
The rearrangement of furniture in a room can completely transform the sense of space within it. Photographs of properties should avoid making the interiors seem too cramped. For this reason, empty spaces tend to be key elements in property pictures. It is also a good idea to use wide-angle lenses.
In terms of establishing the character through exteriors the architecture will play a key role. There are many different architectural design types. They will be affected by the tastes of the historical era in which the property was built. Photos need to highlight the defining characteristics of the architecture but also avoid unappealing aspects.
It is not just the building itself that creates a sense of character. So too do the surroundings. In Melbourne, this could include urban and rural environments. Photographers are able to keep the building in the foreground but also show off the surroundings in the background.